Sonus Networks has traditionally sold its IP communications innovation to service providers and smaller organisations, nevertheless it is now targeting enterprises and mid-sized businesses.
Sonus officials, who have been developing the enterprise push for more than 18 months, said the initiative comes as such trends as unified communications, bring-your-own-device, multimedia and big data have started transforming the role and needs of the network in enterprises.
"Enterprises are seeing their network requirements looking more and more like [those of] a small service provider," Wes Durow, vice president of global marketing at Sonus, told eWEEK. "There's a lot of complexity today that didn't exist earlier."
For example, in UC, large enterprises are increasingly seeing the need for a single platform that can support the disparate technologies ? from voice and video to text and instant messaging ? that are being used, Durow said. Currently, UC is not unified across the business; in other words, UC products from one vendor might be used in some remote offices and for particular applications, during those from another vendor are being used at corporate headquarters for different purposes. Enterprises need a scalable and flexible communications platform that makes those work at the same time, he said.
The first step in Sonus' enterprise push ? which was announced at an event in Boston 22 May ? is offering an SBC aimed at larger businesses, as so then as enhancements to its existing SBC 5200, for tier-one service providers and Fortune 500 companies. The Sonus SBC 5100 is aimed at enterprises and regional service providers, and can support 250 to 10,000 sessions, a key scalability feature, Durow said.
Sonus has been implementing SIP-based communications infrastructures for 12 years with many of the latest telecommunications networks. With SIP trunking and the use of voice-over-IP technologies, enterprises can cut their traditional telecom bills by up to 75 percent, according to Sonus.
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